What is there to know
My name is Laura Schoebel. I am a UI/UX designer, currently based in New York City. I spcialize in the creation of beautiful, functional and intelligent concepts for the print, web and mobile sphere.
My goal is to bring experience, maturity, focus, knowledge, and a healthy amount of hubris to my job in order to tackle both technological and personal challenges. I am passionate about doing things right and doing them quickly. These are not antithetical; a proper knowledge of principles, action in the face of ambiguity, and diplomacy to coax the best from all can nurture a self-organized software team. Above all I want to invest in people I believe in and promote a company that I know represents my values.
Currently I work as Head of UX for Vega Factor, a small startup in the middle of Manhattan, that has taken it upon itself to bring change to the world by teaching our clients about TOMO. This stands for Total Motivation and is based on one simple (and scientifically proven) principle that “why we work determines how well we work”.
The work I do here is, for the moment, strictly confidential, but we are hoping to launch our platform to the open market very soon.
Stay tuned on more to come...
Wide range of expertise
Mobile
Mobile design, for me, means designing applications that users love to look at and love to use. I am an expert in iOS and Android and know what it takes to make your app look and feel like the way it is supposed to.
Web Design
I create beautiful, hand crafted websites for all purposes. Based on current web development standards I ensure smooth layouts and seemless transitions between devices.
Wireframes
Wireframes are the foundation on which to begin building and are the core to great user experiences. Due to privacy rules with my clients I cannot showcase any, but a dropbox link to samples is available upon request.
Branding
All your corporate branding and identity tools including logo, stationary, flyers, business cards, brochures, email signatures.
My abilities in Print design range widely from posters, postcards, book and CD covers to more specialized items like boxes, mugs and other marketing materials.
Marketing
Online Marketing is bigger than ever. Having worked for many local businesses I can be a great asset in helping you create an adwords campaign, Website SEO and Google Webmaster Tools like Analytics.
